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The Tug-of-War For the Cable News Network Shows The Extent to Which Broken American Media Now Is.

This past Thursday night, amid swirling speculation concerning an incident at Brown University, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

Even though it is by no means a impeccable news source, her statement resonated for a lot of people. It stands as one of the outlets where there exists reality-based and mostly trustworthy reporting – especially during breaking news situations like the one taking place close to a New Hampshire storage facility.

A Precarious Situation Amid a Corporate Battle

However the news network, now middle-aged, finds itself in a precarious position as two huge media corporations vie for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has turned into a high-risk game of business acquisition, not as a question of what benefits the information-seeking public.

“This is yet another example of the profound systemic issues with roots in many years of regulatory actions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a larger point.

“It is often framed as a corporate drama with influential figures as the central actors, but there is hardly any discussion of the common good,” Pickard said.

The Additional Factor: Donald Trump

This situation is made more complex by Donald Trump’s views about a network he has consistently labeled as perhaps his chief “fake news” foe.

Think back to the chants of “CNN sucks!” at his rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that storied news network.

An Outcome of Further Instability

Significantly, if Netflix is successful, CNN and other cable outlets would first be spun off into a standalone company. That would be a welcome development to many at the network, but it’s far from a secure position. That setup could pave the way for CNN for a future sale. It never ends.

In the view of Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should block both deals.

“Either merger would be bad for the country, and both should be challenged by regulators,” Wu stated.

The Fundamental Issue and a Path Forward

Whatever happens in this situation, the underlying crisis remains.

“The present media landscape is a very anti-democratic system, but we must resist a sense of powerlessness,” Pickard emphasized. Policy decisions – from the 1930s and 1940s – helped to build this hyper-commercialized monster, and new policy decisions can tackle it.

Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is very unlikely now, but that is not to say it will never happen.

Initiatives that bolster independent news organizations, bolster local journalism, finance public media, and prohibit the consolidation of media power in too few hands are achievable – they are necessary for a healthy democracy.

In the world of media ownership, bigger isn’t better. And news organizations like CNN must not be tools in the newest merger game.

By

Richard Pineda

A tech journalist and software developer with over a decade of experience covering digital transformation and emerging technologies.

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